SMO-12: Niche Marketing Hidden Treasures

Niche Marketing

Find A Hidden Treasure In Every Niche Market

Description: If you don’t get these 7 minutes ingrained into your marketing consciousness, you’re wasting the best chance you have to build a business around a niche.

If you don’t get this you won’t learn the most important marketing lesson ever taught.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-12: Niche Marketing Hidden Treasures

SMO-10: Alexa Toolbar Rankings Shortcut

Niche Marketing

Use Alexa Rankings For A Quick Shortcut

Description: If you’ve ever wondered what Alexa rankings really meant, watch this session. Recently purchased by Amazon and classified by spyware catching software as “spyware”, many marketers rely on their “Alexa Rankings” as a measure of their success.

Should you?

Find out what they really mean and how you should use the Alexa Toolbar and your sites Alex Ranking to improve your online business.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-10: Alexa Toolbar Rankings Shortcut

SMO-11: Check For Competition Before Your Start

Niche Marketing

How Much Competition Will You Have?

Description: By now you’ve done most of your homework, you’ve found what you think are some good keywords and phrases. You should also have found out if there is a potential market by checking for the number of existing advertisers.

But will the niche be profitable?

Lets take a look at the existing competitors. What this video and see a quick set of steps that will give you a pretty good idea of what kind of competition you’ll be up against, if you decide to get into the particular market.

Pay attention this section will also give you a list of potential JV partners as well!

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-11: Check For Competition Before Your Start

Testing Niches? Use The Over 50 Under 2 Rule

Managed WordPress HostingNiche Marketing Tests

Watch How To Verify Your Market – Before You Start!

Description: How can you tell if a market exists – without entering the market? Look for clues.

Without actually doing all the work of preparing and then entering a particular market niche there is a simple way to get some feedback about the quality of the potential opportunity.

Find out what are the other advertisers doing?

Watch this screen capture and I’ll show you a simple way to find out what advertisers are “saying today” to place ads in the niche that you are considering.

Advertising Rates and Market Potential

While I’d like to guarantee you that a profitable market exists – before you get into it – I can’t. What I can do though is give you some guidelines. Some averages that apply to most markets.

If you remember from the screen capture above, some advertisers can get crazy when it comes to paying for new customers. Remember the mortgage company that’s paying $11. for every click!

Watch the video and I’ll give you a quick checklist to follow. You’ll have three options

  • Pass – Market is too small
  • Go – Market has potential
  • Pass – Too much competition

Here’s the simple rule to remember: “Under 50 – Over 2

Resources: Learn more about online marketing during our live classes when you let FullContact Sites Manage Your WordPress Hosting

Read moreTesting Niches? Use The Over 50 Under 2 Rule

SMO-08: Keyword Phrase Tips and Tricks

Niche Marketing

WordTracker Tips and Tricks

Description: WordTracker keyword help

Sometimes it’s hard to come up with all the words, phrases and related names associated with the market that you are considering. That’s why it’s a great idea to run through the 4 step WordTracker process. I’ve included the link to the site below.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course

Read moreSMO-08: Keyword Phrase Tips and Tricks

SMO-07: Verify Your Niche Before Your Start With Niche Keyword Tools

Niche Marketing

Verify Your Niche Before You Start

Description: Niche Marketing Homework – It always pays to do your homework!

Watch this video for detailed instructions on how to use the Google Adwords Keyword Tool. ( this video originally used the Overture tool)

Why?

Because there’s nothing worse than doing a bunch of work for nothing. Find a hungry market first and then sell them what they are willing to buy for the price they are willing to pay. This tool gives you the research information you need as you start to build your online business.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-07: Verify Your Niche Before Your Start With Niche Keyword Tools

SMO-15: Nine Steps To A Profitable Niche

Niche Marketing

9 Steps to A Create A Profitable Niche!

Description: Even though the title says “9 Steps” there are really 10!

With over 4 hours of content already you’re probably wondering how to get started? What are the exact steps that I should take?

This session lays it all out for you!

Step-by-step!

This may be the last step for the course but in reality it’s the first step for you. It’s up to you to do the homework. Brainstorm for new ideas, verify a market, check for competition and then clarify your niching goals.

Take action – follow the steps and you’ll certainly “Pick The Right Niche!”

Niche Marketing Resources From My 52 Secrets Book.

Digging for gold is hard work – it you don’t use the right tools. Throughout these sessions I’ve included or videoed “some” tools in action. There are plenty more to use!

Read moreSMO-15: Nine Steps To A Profitable Niche

SMO-14: Explode Your Sales With Niches

Niche Marketing

Explode Your Sales With Niches

Description: Take your business to the next level! Multiple streams of income coming from multiple formats of the same information in multiple niches.

Follow these steps and you’ll find your business in a torrent of cash. Done correctly you’ll earn generate multiple sources of income all at different price points – FROM THE SAME BASIC INFORMATION.

Don’t spend time reinventing the wheel; follow the beaten path toward the results that you want. Leverage your personal resources and those of leaders in your field. Watch this 21 minute whiteboard session now and unlock the door to a real Nichemanship.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-14: Explode Your Sales With Niches

SMO-13: Make This Sale First

Niche Marketing

Biggest Niche Secret – The Sale Before The Sale

Description: There’s always a sale before your “First Sale”.

Yet only a tiny percentage of marketers make that sale. In the previous section we talked about building out your digital assets and how your qualified profile list of potential clients were your most important Digital Asset.

I used a couple of examples:

  • My members only site that requires a free registration before you can access the site. Each registration requires a full “Physical Address”.
  • A “Name Squeeze” example. This site requires offers an introductory product/program before sending you to the default page of the web site… Click Here For An Example

Of course there are other ways to build your list. For a full course see: “Build My List. or Joint Venture Traffic.

Watch this session and make sure you are following at least one of the 4 key strategies to build your Opt-ins.

Resources:

 

More Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-13: Make This Sale First

SMO-17: Keyword Research Tools

Niche Marketing

Create Keyword Rich Domain Names!

Description: I’ve added Free Keyword Research Tools below if you aren’t using one yet.  These are much more than just a keyword tools; you can do almost all of your research with one tool. Competition, Trends, PPC all sorts of valuable information is available to you as you complete your research.

Watch the video above to learn how to get around the tool first. If you need more help here’s a list of additional keyword research tools you might want to consider.

Here are some additional resources to consider:

Read moreSMO-17: Keyword Research Tools

Big Fat Claims

The excitement around the discovery of gold grew quickly. By the summer of 1848, outlandish stories about fabulous discoveries came back to the East Coast from the gold-mines at Sutter’s saw-mill. In fact, everybody was talking about “Gold! Gold!” The buzz got so bad that soldiers began to desert. Ordinary citizens were fitting out trains of wagons and pack-mules to go to the mines.

What was it that caused people to act so decisively, to pack up and travel from one side of the country to the other?

It was a single bold idea, a BIG FAT CLAIM!

Selling your products and services requires that you make some claims that engage your visitors. In last months column I talked about SCREAMING PIGS to grab the attention of your prospect. A claim is something that follows the attention step and is part of the “interest step” in the sales process.Your job in this interest step is to get the prospective customer to focus on what’s really important to them. After you’ve grabbed their attention they need to know logically why they should give you any more of their time.

So how do you engage them further? How do you make sure that they will continue to give you their time?

Make some Big Fat Claims!

Read moreBig Fat Claims

SMO-16: How To Select A Domain Name With The Right Keywords

Niche Marketing

Create Keyword Rich Domain Names!

Description: I’ve included two powerful tools in this video that can make your domains even more attractive to all the search engines. This kind of targeted traffic, organic traffic the kind you don’t have to pay for, is a dream for every marketer.

So you might be wondering at this point… I’ve got a theme for my business, I’ve picked out some niche markets, what should I name my domains?

This video shows you exactly what you should do, Step-by-step!

The second tool gives you an easy way to search for domain names that already include your keyword phrases. http://www.domainsbot.com

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Of course if you haven’t already done so register domains at http://www.mysmallbizdomains.com or get a free domain at http://www.mysmallbizhosting.com

Read moreSMO-16: How To Select A Domain Name With The Right Keywords

SMO-06: Great Places To Find Niche Ideas

Niche Marketing

Here’s The Easy Way To Find Good Niche Markets

Running Time: 17 Minutes

Description: I hear it all the time… I’m not creative, I’m not an expert, I don’t know where to find a good niche!  I don’t have any niche ideas.

Give me a break! Profitable niches are all over – they even let you know when they are profitable. If you know what to look for.

Watch this video and learn the places I go to find PROFITABLE niches. This is the first part of the process, getting some markets staked out. Great ideas are staring you right in the face at the grocery checkout, the book store, the magazine rack even TV.

Keep you’re notepad handy, you have to start doing your homework if you want to win.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Research Resources & Tools

1. Free Keyword Tools

Google Adwords Keyword Tool
=> https://adwords.google.com/select/KeywordToolExternal

Webmaster Toolkit Keyword Research Tool
=> http://www.webmaster-toolkit.com/keyword-research-tool.shtml

SEO 20/20
=> http://www.seo2020.com/seo-tools/keyword-research/keyword-research-tool/

WordTracker FREE Keyword Tool
=> http://freekeywords.wordtracker.com/

Digital Point
=> http://www.digitalpoint.com/tools/suggestion/

Nichebot Classic
=> http://www.nichebotclassic.com/

DomainCountry Keyword Tool
=> http://www.domaincountry.com/

NicheTaxi
=> http://www.nichetaxi.com/

WordPot
=> http://www.wordpot.com/

Freeaddlink
=> http://freeaddlink.com/domain/research.php

2. Trends

Google Trends
=> http://www.google.com/trends

TrendWatching
=> http://www.trendwatching.com/trends/

3. Directories

Open Directory Project
=> http://www.dmoz.org/

Yahoo Directory
=> http://dir.yahoo.com/

4. Ideas Generator

Google Suggest
=> http://www.google.com/webhp?complete=1&hl=en

Lycos Movers and Shakers
=> http://50.lycos.com/

Alexa Top 500 Movers and Shakers
=> http://alexa.com/site/ds/top_sites?ts_mode=global〈=none

Amazon Bestsellers
=> http://amazon.com/gp/bestsellers/books

WikiSuccess
=> http://www.wikisuccess.org/wiki/Main_Page

Barnes and Nobles BestSellers
=> http://www.barnesandnoble.com/gateway/bestsellers.asp?z=y

43 Things
=> http://www.43things.com/

Squidoo Top Lenses
=> http://www.squidoo.com/browse/top_lenses

Magazine.com
=> http://www.magazines.com/ncom/mag?redirect=1

Ebay Pulse
=> http://pulse.ebay.com/

Shopping.com Top Searches
=> http://www10.shopping.com/top_searches

Yahoo Recreational Hobbies
=> http://dir.yahoo.com/recreation/hobbies

Google Groups
=> http://groups.google.com/

Yahoo Groups
=> http://groups.yahoo.com/

Google Blogsearch
=> http://blogsearch.google.com/

BlogCatalog
=> http://www.blogcatalog.com/

Google Catalogs
=> http://catalogs.google.com/

Yahoo Buzz Index
=> http://buzz.yahoo.com/

Technorati Top Searches
=> http://www.technorati.com/

Thesauraus, Dictionary, and Encyclopedia
=> http://thesauraus.reference.com/

5. Affiliate Programs

AzoogleAds
=> http://www.azoogleads.com/corp/index.php

Joe Bucks
=> http://www.joebucks.com/

MoreNiche
=> http://www.moreniche.com/

ClickBank Marketplace
=> https://www.clickbank.com/marketplace.htm?s=&method=Sort&c=65&keywords=#

PayDotCom
=> http://www.paydotcom.com/homepage.php

FreeIQ
=> http://beta.freeiq.com/index.dhtml?a=1

Associate Programs
=> http://www.associateprograms.com/

LifeTimeCommissions
=> http://www.lifetimecommissions.com/

2 Tier
=> http://2-tier.com/

Affiliate Directory
=> http://www.affiliatesdirectory.com/

5 Star Affiliate Program
=> http://www.5staraffiliateprograms.com/

6. “How To” and Self Help

eHow
=> http://www.ehow.com/

WikiHow
=> http://www.wikihow.com/Main-Page

AnswerBag
=> http://www.answerbag.com/

How Stuff Works
=> http://www.howstuffworks.com/

So You Wanna?
=> http://www.soyouwanna.com/

About.com
=> http://www.about.com/

Yedda
=> http://yedda.com/

Yahoo Answers
=> http://answers.yahoo.com/

Tips and Answers
=> http://www.tipsanswers.com/

 

 

7. Article Directories

EzineArticles
=> http://ezinearticles.com/

iSnare
=> http://www.isnare.com/

Associated Content
=> http://www.associatedcontent.com/

SearchWarp
=> http://searchwarp.com/

Article Dashboard
=> http://www.articledashboard.com/

GoArticles
=> http://www.goarticles.com/

ArticleBase
=> http://www.articlesbase.com/

ArticleDepot
=> http://www.articledepot.co.uk/

ArticleCity
=> http://www.articlecity.com/

Read moreSMO-06: Great Places To Find Niche Ideas

SMO-05: The Real Reason You Want To Niche Market

Niche Marketing

The Real Reason You Want To Niche Market!

Running Time: 12 Minutes

Description: Niche marketing has to be the most hyped and poorly implemented internet business strategy ever invented. Everyone is talking about with good reason – it works!

The problem is that most marketers take a short term view of the “Niche Marketing” strategy.

Watch the video and you’ll find yourself thinking differently about your markets and your business.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-05: The Real Reason You Want To Niche Market

SMO-04: 10 Characteristics Of A Great Niche

Niche Marketing

10 Characteristics of a Great Niche!

Duration: 30 Minutes

Description: Still struggling with this “niche” thing? Do you have a bunch of keywords picked out but still aren’t’ sure that you’ve got a winner? Do you want to make sure that the business that you’ve picked has the right kind of customer to make it a success?

Then watch this video where I go over the 10 Characteristics of a great niche market.

Once you’ve watched this make sure to use the Niche Marketing tools and resources I’ve included for you. This saves you time and money up front and in the long run.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

Read moreSMO-04: 10 Characteristics Of A Great Niche

SMO-03: Avoid These Five Niche Marketing Mistakes

Niche Marketing

Avoid This Niche Marketing Mistake

Duration: 13 Minute Whiteboard Session

Description: I’m convinced niche marketing is often a waste of time!  Let me explain. I’m a big fan of niche markets, I’m continually on the lookout for profitable niches that include what I call the MISSING INGREDIENT.

That’s why I have 97 different web sites, that cover topics like blogging, screen captures, multimedia e-books, and webcasting riches.

It seems that everyone is talking about niche markets. Proponents of niche marketing tell you to find a market with hungry buyers and no competition. They’ll even show you how to use free tools to research potential markets and find a business model that meets the niche criteria.

But there’s a big problem with this standard approach. Unfortunately, the problem doesn’t show up until after you’ve committed to marketing to the profitable niche you have discovered.

There’s a lot more to a successful business than finding a profitable niche. Find out what I mean in this 13 minute training session.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

These are two “must have” software tools if you are serious about niche marketing. Even if you are a niche marketer that isn’t focusing exclusively on an Adsense business model this niche marketing software can make your work load much smaller.

Read moreSMO-03: Avoid These Five Niche Marketing Mistakes

SMO-02: A Niche Is Never Enough

Niche Marketing

Niche Is Never Enough!

Duration: 15 Minutes

Description: A Niche Is Never Enough To Succeed! Marketing profitably online is like a coin, you have to have both sides.

On One Side We Have The Market: People who have a specific want and need for a particular information, product, or service and are willing to pay repeatedly for it. This is the part of Niche Marketing that most small business should owners focus on. Often it’s hard though, when it seems you have to exclude other parts of your business that you may enjoy or feel that you have to continue to market to existing customers.

What about the other side? Is there another side of the coin? Do you need more than one kind of market to be successful online?

Is a single niche market enough? In don’t think so! Find out why in this video.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

These are two “must have” software tools if you are serious about niche marketing. Even if you are a niche marketer that isn’t focusing exclusively on an Adsense business model this niche marketing software can make your work load much smaller.

Read moreSMO-02: A Niche Is Never Enough

SMO-01: Pick The Right Niche

Niche Marketing

Start your business the right way – Pick The Right Niche!

Duration: 14 Minutes

Description: Still struggling with this “niche” thing? Do you have a bunch of keywords picked out but still aren’t sure that you’ve got a winner? Do you want to make sure that the business that you’ve picked has the right kind of customer to make it a success?

Here’s the outline of the Start Marketing Online Course. Learn how to pick the right Niche market – before you invest too much.

Resources: If you haven’t already downloaded my ebook 52 Secrets, click here now! This manual supports the videos in the “Pick The Right Niche” course.

These are two “must have” software tools if you are serious about niche marketing. Even if you are a niche marketer that isn’t focusing exclusively on an Adsense business model this niche marketing software can make your work load much smaller.

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